On the Measurement of Intangibles Relative Measurement Derived from Paired Comparisons
Level: IntermediateType: Document
Joseph M. Katz Graduate School of Business
University of Pittsburgh
: The document is from Thomas Saaty's unpublished book "New Mathematics and Measurement for the Physical, Social and Life Sciences" finished in 2004. This is chapter 1 of the book: On the Measurement of Intangibles, Relative Measurement Derived from Paired Comparisons. Nearly all of us have been brought up to believe that clear-headed logical thinking is our only sure way to face and solve problems. But experience suggests that logical thinking is not natural to us. Indeed, we have to practice, and for a long time, before we can do it well. Since complex problems usually have many related factors, traditional logical thinking leads to sequences of ideas so tangled that the best solution cannot be easily discerned.
: AHP, Pairwise comparison, Intangible