Papers
Identifying the customer satisfaction factors in furniture market
Author(s)Majid Azizi
College of Agriculture and Natural Resources
University of Tehran
Iran, Islamic Republic of
Seyed Alireza Dehghan
College of Agriculture and Natural Resources
University of Tehran
Iran, Islamic Republic of
Mohsen Ziaie
Universiti Putra Malaysia
Malaysia
Nematollah Mohebi
College of Agriculture and Natural Resources
University of Tehran
Iran, Islamic Republic of
Publication date: May, 2017
Journal: Economics, Management and SustainabilityVol.: 2- Issue: 1- Pages: 6-18
Abstract: The purpose of this research is to identify the influential factors on customer satisfaction in the Iranian furniture market in order to get acquainted with the fundamental items for planning future sales programs with the purposes of extolling competitive advantages. A commixture of 6 items and 31 factors were educed from interviewing with 20 experts in furniture designing and manufacturing industry. The collected data from customer need indexes in previous research were also used.
Keywords: Customer satisfaction, Furniture industry, Effective factors, AHP